With IIFA, Who’s Guarding Our island of Mumbai?

Published: Thu, Jun 11, 2009

Posted by: Sherina Kapany

With IIFA, Who’s Guarding Our island of Mumbai?

I can’t help but wonder when Bollyland flees Mumbai who is watching over my most favorite island? Mumbai has been deserted….but only for a weekend! That’s right; IIFA has managed to transport our Bollyworld to the Venetian in Macau for a supposedly rocking 3 days…

Ventian in Macau

Amitabh Bachchan unveiling People Mag @ IIFA 2009

Apparently, IIFA is committed to “taking Indian cinema to the rest of the world”…How cool!??? But wait, didn’t Danny Boyle do that? Or maybe it was Akshay Kumar’s duet with Snoop? U might question, hasn’t Yash Raj Films done that for so many years? I might question, haven’t we?? I mean AVS is totally bringing Bollyland to North America, Australia and now Europe…FOR 22 long YEARS!!! On a side note, People mag is a snoozing because AVS TV already did the 40-years-of- B-a-c-h-c-h-a-n special last month <u snoooze, u looooze>

Hmm interestingly, heres a few reasons why IIFA truly does take it to a whole new level… For one, they are mixing pleasure with BUSINESS… The discussion on the Global financial meltdown with corporate giants from the Orient is apparently going to reinforce That--Heartwarming--Hindi—Chini—Bhai—Bhai—Goooey—Feeling… Awwww, how nice… I’m just hoping that doesn’t mean we will be seeing more of Jackie Chan & Mallika ?! LOL…

1000_rupee

lotta-love1

china

Also looking out for the environment, our Bollyland is letting Panasonic take the responsibility of protecting the environment… Eco Ideas are the rage in Macau for this weekend… But why just this weekend? Shouldn’t it be applicable ALL the time??!! Well, I guess the GREEN Carpet at IIFA will bring this issue to the world platform EVEN if it means being sponsored heavily by an electronics company <Hmmm> … PS: Props to Preity Zinta who back in the day, really took the Clean-Mumbai-Green-Mumbai initiative seriously!

Green Carpet green-2

Here’s a cute little item on the agenda: IDEA showcasing mobile technology ETC ETC ETC… blah blah blah… every event needs these CUTESY things… like we have socialites here in NYC doing all these various balls trying to SAVE VENICE or Jennifer Aniston’s DYING CAREER… they plug the same agendas with similar sponsors… Been There Done That…. No, seriously…With a background in the Telecom industry, I guarantee you that Mobile Technology is the order of the day AND can only be fully utilized WHEN merged with Entertainment… So if Bollyland is waking up to the fact, then it’s about time coz Hollywood is like 50 yrs ahead in the game…

MOVING ON to MY favorite part of the event – the FASHION extravaganza… And the first thing that comes to mind is Rocky S… Also synonymous with “I-R-R-E-L-E-V-A-N-T” …On second thoughts, maybe not since IT SEEMS LIKE he’s really good at bringing inventory from china and adding his labels…so IIFA probably IS his best excuse to fortify business relations with China! HA!!

The fashion segment is kinda cool with Manav Gangwani (Love his creations) and Farah Ali Khan blinging all the way… She really is the Queen of Bling Bling… well, for one, Queenie Dhody apparently lost her glory with the divorce & cheating & all that high society Jaazzz… And now with Sheetal Mafatlal in the SLAMMER, I guess Bollylands Bling Queen status is Set IN Stone <no pun intended> for Farah.

Take a look at the latest at IIFA 2009…Whatever you say, Bollywood is finally back with an IIFA-tic Bang! An even if it is on the tiny island of Macau (& Not Mumbai), All’s well that Ends well!! xoxo