NEW YORK, N.Y., March 9, 2010 — A New York Life Insurance Company television campaign geared toward the Asian-Indian community has been nominated for a New York Emmy® Award. The four-commercial campaign, “Life is Beautiful with…The Company You Keep” aired in the United States last year.  The campaign is one of the four nominated to win this prestigious award. 

This is the fourth New York Emmy nomination for New York Life’s Asian-Indian Market Division. The first was in 2007 with the “ Elephant” campaign that featured a group of Indian children interacting with a baby elephant.  Last year the entire five-commercial campaign and one of the commercials The Watchman were nominated for the award.

“We are very proud to be nominated for this prestigious award,” said Ashwin K. Verma, corporate vice president and chief marketing officer for Cultural Markets, New York Life. “The campaign illustrates the beauty of the memories you make in each stage of life.”  Mr. Verma, who developed the concept for the campaign, added, “The underlying message of the campaign is that ‘the Company You Keep,’ New York Life, is there with you to help fulfill your dreams, ensuring that you have the opportunity for a beautiful life.”

The award is given by The New York Chapter of the National Academy of Television Arts and Sciences (NY NATAS), the preeminent membership organization serving the television industry dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry.  Winners will be announced at the 53nd Annual New York Emmy Awards black tie gala on Sunday, April 18, at the Marriott Marquis Hotel in Times Square.