The advantages of making sequels - you get sponsors, the music rights are already bought and the project is making news even before the first scene is canned. That’s been the case for ‘Krrish 3’. While producer / director Rakesh Roshan is still finalising the details of the story that will see Hrithik Roshan reprise his role of a plain human with extraordinary superpowers, the production house has been flooded with proposals from big brands who would like to be associated with the film. The demand is so strong that Rakesh had to create a special team to decide which offer to consider. And while that would certainly take some more time, the big news is that the music of the film has already been sold to T-Series for a cool sum of 17 crores. In fact, it is also heard that the music company has also allocated a generous budget for the promotion of ‘Krrish 3’ music.

Seems like the ace filmmaker has little to worry about in the finance department.