There is much hype surrounding Madhur Bhandarkar’s ‘Heroine’ and producers UTV Motion Pictures decided to fan the flames with a rocket launch style countdown for the first trailer of the movie on Wednesday. Initially posting exclusive pictures to ease the ‘unbearable pain’ of waiting for the trailer, UTV tweets counted down from 30 minutes, finally ending with a link and this post, “Here it is. The ‘Heroine’ trailer. Explosive. And uncensored!” The theatrical trailer for the film will be released along with Ekta Kapoor’s ‘Kyaa Super Kool Hain Hum’ this Friday. There will be an Indian and an overseas version of the trailer apparently. The first poster of the film was also launched earlier this week causing much excitement on Twitter.